"A goal without a plan is just a wish." 

Read our completed and current strategic plans here:

When we finished our 2018-2023 plan early again we knew it was time to think bigger! By reorganizing our three boards (down to two) and solidifying our programs into 8 key areas we're ready for 2021-2025. You can find a summary of our programs and their respective goals on the following slides.

We finished our 2016-21 plan three years early, so throughout the summer of 2018 the board and staff of UCA worked on a new plan. We wanted this strategic plan to be truly representative of our members. Hence, UCA staff embarked on an epic 6 week road trip, meeting with 75 members individually and surveyed the remaining 200! Let’s just say our ED put on a few thousand miles on her car and spanned the entire state multiple times. Here's a video summary of the plan.


  1. Renamed the 501c4 to Utah Cultural Alliance because we want to lobby under the name that’s known. The 501c3 is renamed as Utahns for Culture (Utah Cultural Alliance Foundation).
  2. Refined our mission & vision: the 501c4 advocates; both 501c3s (Now Playing Utah and Utahns for Culture) amplify culture.
  3. Set an ambitious advocacy agenda focused on funding, education, cultural champions, and easing regulations.
  4. nowplayingutah.com (NPU) is now a project of Utah Cultural Alliance and allows us to better amplify the humanities and arts. 
  5. Professional development programming replaced with mission-centric storytelling trainings. UCA will amplify the professional development that’s already out there.
  6. Offer more data services including access to WESTAF’s Creative Vitality Suite for members. 
  7. Simplified memberships, made dues more fair, and strengthened benefits.