Since 1980, Utah Cultural Alliance is the statewide advocate and voice of the cultural industries — defined as the humanities, arts, and for-profit creative businesses. For us, advocacy is two-pronged. On one side, we champion culture to elected officials. On the other side, we amplify culture’s presence to the general public, with particular focus on the contributions they make to Utah's economic, family, and community life. In 2008 The Utah Cultural Alliance received the SLC Mayor’s “Service to the Arts” Award.