Suggested Policies to stay ahead of ticket scammers and fraud:
- Cap how many tickets can be purchased by one person
- Run all advance orders by credit card so you can legally cancel all sales made to different names/accounts that used the same card number
- Make sure your event is listed on NowPlayingUtah.com
- Routinely “google” your organization/event to see what search engines are returning
Work with a Search Engine Optimization (SEO) specialist to beat the ticket resellers returning first in search results
- The google grant available to nonprofits might be a good resource to pay for better SEO.
- According to Utah State Law (13-11-4 and 13-54-202) ticket sellers who list a ticket they don’t already own are engaging in fraudulent activity. IF you see someone listing your tickets that is not in your ticket system report it to consumer protections: [email protected]
- Run your tickets through a ticketing app instead of using .pdf/jpeg/qr code electronic tickets that can be duplicated electronically or printed/copied and resold
- Release tickets in waves to keep electronic bots from buying them all at once before your audience has a chance
- Hold your sponsored give away tickets at the box office and have sponsors show I.D. to discourage sponsors from selling them to ticket brokers for a profit
- Watch the comments of events you post in social media. Hide any comments from people who are trying to sell tickets but are not in your system. Deleting the comments may encourage the poster to come back with a different account or bot account to post the same thing
- If you choose not to do demand pricing, publicize your ticket price (even after sell out) so consumers can verify the original price of tickets they are looking to buy in the secondary market.
Common Ticketing Scams to be aware of:
- Fraudulent resale websites, often advertised through search engines, that sell tickets priced much higher than the venue price.
- Sellers who create and sell fake tickets for events.
- Sellers who resell their tickets and then contact the ticket office to have their "lost" tickets reprinted. The reprinted tickets then become invalid.
- Sellers who offer tickets for sale, often through social media, that they have not purchased and have no intention of purchasing.
How to Report Ticket Fraud
- The Utah Division of Consumer Protection investigates the following types of ticket purchase complaints: misrepresentations about a ticket, including the price of a ticket or the benefits the ticket will provide; misrepresentations implying or stating the seller is affiliated with a venue or artist when they are not; failure by a seller to deliver a ticket or failure to deliver a ticket in the timeframe represented; or other similar issues related to the sale or offer for sale of tickets.
- Consumers can file a complaint with the Division of Consumer Protection by visiting https://dcp.utah.gov/ and clicking on “File a Complaint.”
- Email: [email protected]
- Call: 801-530-6601
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