A program of the 501(c)3 Utah Cultural Alliance Foundation, NowPlayingUtah.com is a comprehensive statewide events calendar. This website also hosts all of our data collection and the benefits of a strong cultural industry.



NowPlayingUtah.com offers arts and cultural organizations, venues, and artists a cost-effective way to boost awareness of their work. Over the past decade, the site has become the premiere source for audiences to search for live dance, theater, music, and film listings, as well as community events. NowPlayingUtah.com also promotes exhibits and classes at zoological and botanical gardens, historical sites, and museums. It features postings from 3,074 organizations and 2,098 venues. It also promotes 1,221 Utah artists, providing each a free profile page where they can detail their specialty as well as over 1,700 pieces of public art. The organization, venue, public art, and artist directories feed the Cultural Asset Map, now hosted on nowplayingutah.com. 

Every year, nearly 1.4 million Utahns and tourists visit NowPlayingUtah.com. The site also publishes a weekly newsletter highlighting upcoming events (nearly 8,000 subscribers). Fourteen major websites now use NowPlayingUtah.com’s content to populate their own event calendars: Salt Lake Tribune, Visit Salt Lake, Utah Division of Art and Museums, THE BLOCKS, Downtown SLC, Salt Lake County ZAP, Visit Utah, Davis County Tourism and Events, Utah Cultural Alliance, Betterdays 2020, Salt Project, Sandy City, inutah.org, and Arts to Zion. This means an event listing on NowPlayingUtah.com is promoted not only on the home site, but also on thirteen additional website calendars, attracting a total of more than 266,828 monthly page views across all data feeds and the home site.