Hear Our Audience Intent Conversation on ABC4

Kyrene Gibb, from Y-2 Analytics, Matthew Castillo, from Salt Lake County Arts and Culture, and Ernesto Balderas, UCA's Communications Director, appeared on ABC4 Utah on Friday, April 30 to further discuss the findings and implications of the Audience Intent to Return survey conducted earlier this year. Kyrene speaks about various points contained within the early parts of the survey results while Matthew and Ernesto speak to what the implications could be for cultural organizations given the survey results. You can view the recording of the conversation on ABC4's website today.

In addition, you can view other articles written by Fox 13 News and KSL News on the results of our Audience Intent to Return survey to gain some further insight in to what the results indicate for the cultural industry.

Lastly, you can view the press conference we held in conjunction with the Utah Division of Arts and Museums, Salt Lake County Arts & Culture, and Y-2 Analytics on our website along with the slides included in the press conference for your own use.

Ernesto Balderas


Communications Director [email protected]