Job: Marketing and Communications Specialist @ SL Public Library

page1image560 page1image728

Job Title: Reports to: FLSA Status: Closing Date:

April 20, 2017
Marketing & Communications Specialist Communications Manager
May 7, 2017


Department: Location: Manager:

Main Library, 210 E 400 S Andrew Shaw

About the Library:
The City Library offers services, information, resources, programs and events to all members of the community. Guided by the Library’s Mission and strategic goals, staff serve the community at Library and outreach locations and are committed to advancing knowledge, fostering creativity, encouraging the exchange of ideas, building community, and enhancing the quality of life in Salt Lake City.

Library employees are ambassadors who project a positive image of the Library and its services. Employees are accepting of all people and have a passion to assist diverse populations to ensure they have a positive Library experience. They are team players who have the ability to think quickly and make quality decisions. They are organized and pay attention to detail.

About the Position:
The Marketing and Communications Specialist collaborates with all levels of staff to identify messages that are a priority for the organization. Develops, maintains, and employs the tools and methods to best communicate the messages consistently throughout the Library and community. Continually evaluates and monitors effectiveness of messages.

Primary Responsibilities:

  • ●  Working relationships. Fosters good working relationships with diverse people, including

    staff, patrons, volunteers, vendors, and community partners. Accepts and completes assignments from supervisor, manager, or other Library staff in a professional and timely manner.

  • ●  High quality customer service. Provides customer service assistance to staff, vendors, or community members to ensure a positive Library experience. Interacts with customers in person, by telephone, and electronically. Has the ability to serve a diverse population.

  • ●  Promote the Library. Designs and executes strategies to keep community groups, partners, and organizations aware of Library events and services that would be of interest to their specific audiences. Promotes Library programs, resources, and services in a variety of ways, including copywriting, permission­based marketing programs, creating marketing plans for specific programs or projects, and developing web content.

  • ●  Manage social media programs. Develops social media strategies based on current best practices and collaborates with staff across several departments to develop and deploy timely and compelling content. Ensures the Library’s brand and voice are consistent across various social media platforms.

  • ●  Messaging. Plans, researches, writes, edits, curates, and disseminates information for Library staff, community members, and stakeholders about system­wide initiatives, events, media coverage, budget processes, personnel news, training and professional development opportunities, technology related issues, safety/security, and Library policies and procedures.

  • ●  Branding. Maintains and enhances The City Library’s brand by employing and encouraging consistent and correct use of voice, style, content, and grammar across the organization.

  • ●  Market research. Collects information such as Library usage, trends and behaviors that impact Library services, and community needs to help staff make informed decisions about programming, resources, and services, and to support marketing efforts.

  • ●  Platform maintenance. Develops and maintains platforms including staff Intranet and external Internet utilizing appropriate tools to address the short­ and long­term informational and communication needs of the Library staff, community, and stakeholders. Consults and collaborates with staff at all levels of the organization to ensure the tactics and tools are relevant to the changing needs of the organization and community.

  • ●  Programming and outreach. Under the supervision of the designated program or service coordinator, may perform in a support role with delivering high quality library programs and services to community members.

  • ●  Committees and workgroups. May participate in committees or workgroups on activities outlined in the strategic goals.

  • ●  Other duties. Performs other duties as assigned or required.

    Minimum Qualifications:

  • ●  Completion of a Bachelor’s Degree in Communications, Business Administration or a

    related field and at least two years related job experience, or an equivalent combination of

    education or experience.

  • ●  Excellent written and verbal communication skills, including experience in presenting to

    groups in a professional setting; strong working knowledge of style guides; and

    demonstrated ability to produce work within an established branding system.

  • ●  Strong customer service and collaboration experience. Ability to work with teams and

    motivate and negotiate with diverse individuals and groups.

  • ●  Intermediate computer knowledge including working with a content management system,

    experience working with Google products, and fluency in PC and Mac environments.

  • ●  Ability to work days, nights, or weekends as scheduled.

  • ●  If travel is required for Library purposes, must have transportation. If using personal

    vehicle, must maintain state required insurance.

    Preferred Qualifications:

  • ●  Working knowledge of Adobe Creative Cloud products, especially InDesign.

  • ●  Familiarity with Podio project management software.

  • ●  Experience with library operations, programs, and services.

  • ●  Marketing experience.

  • ●  Spanish language and/or other non­English language skills.

    Working Environment:

Work is performed in a library environment.

  • ●  Subject to repetitive movement; standing, walking, bending, reaching, and lifting of objects. May be subject to standing or sitting for extended periods of time.

  • ●  Must have good hand mobility and coordination.

  • ●  Considerable exposure to stress as a result of human behavior.

  • ●  Subject to intermittent periods of inclement weather when participating in library outreach



● Full­time 40 hours per week. Evenings and weekends may be required.

Other Information:

  • ●  Completion of criminal background check will be required, if the candidate is over eighteen

    (18) years of age.

  • ●  The City Library participates in the federal Employment Eligibility Verification Program

    (E­Verify). Employment is contingent upon confirmation of your employment eligibility

    through the E­verify system.

  • ●  The City Library is an Equal Opportunity Employer and is committed to a diverse



  • ●  Starting Range 044; Minimum $17.05/hour ­ Maximum $25.57/hour. Employment offers

    are typically at the minimum of the range.

  • ●  This is a full time position and includes excellent benefits such as paid vacation, health and

    life insurance and retirement benefits.

How to apply:

  • ●  Send an email with an attached résumé and cover letter (PDF or Google Doc format)

    indicating position title to the Human Resources Department at [email protected].

  • ●  Special applicant instructions: Tell us why you love The City Library and how your

    marketing and communications experience and your passion for community will contribute to our team. If you have any sample work such as marketing campaigns, market research reports, or sample writing that you’d like us to see, please include it electronically.

  • ●  Applications will be accepted through May 7, 2017.


Be the first to comment

Please check your e-mail for a link to activate your account.