For Immediate Release: Roughside of The Lens 2016 Film Premiere

Roughside of the Lens Film Premiere Presented By Monster Energy, Half and Half Skate Shop and Roughneck Hardware
 
Photographer: Samuel Milianta
NOV. 4, 2016
FOR IMMEDIATE RELEASE

 
ROUGHSIDE OF THE LENS FILM PREMIERE
PRESENTED BY MONSTER ENERGY, HALF AND HALF SKATE SHOP AND ROUGHNECK HARDWARE
 
Salt Lake City, Utah­­ – The Salt Lake Valley was introduced to a new kind of skateboarding competition this past September: Roughside of the Lens. Fifteen teams of skaters and videographers hit the streets to get the best raw footage. The teams had an eight hour time limit, at the end of which they had to submit their footage.  
 
Eric “Fergy” Ferguson, a Salt Lake City–based videographer and film editor, was tasked with compiling the best footage into a full-length film of the contest. Once this was finished, the film was sent out to four notable industry professionals in Utah and beyond. “By using judges from both a local and national level, SLUG's goal is to spotlight Salt Lake’s monumental skate scene,” says SLUG's Community Development Manager John Ford.
 
First, Andy Pitts, a renowned industry graphic designer who has worked with a litany of companies ranging from AntiHero Skateboards to Venture Trucks. Second, pro-skater and SLC native Adam Dyet. Third, Jacob Smith, the Global Skate Director at VOLCOM. Last but certainly not least, we have Benjamin Pellegrino, co-owner of the Utah-based company Milosport.
 
“SLUG's stacked slate of judges provides local skaters the opportunity to have their video parts considered by industry professionals—whom have both local and global representation,” says Executive Editor Angela Brown.
 
The film premiere will be Saturday, Nov. 19 at 7 p.m. at the Post Theater at the University of Utah. Admission to the screening will be $5.
 
Teams will be awarded First Place, Second Place, Third Place, Best Trick and more.

For more information, contact:
Angela Brown, Executive Editor, angela@slugmag.com
John Ford, Community Development Manager, johnford@slugmag.com
Kelly Rose Stika, Events Coordinator, kellyrose@slugmag.com

Roughside of the Lens 2016 was Presented By Monster EnergyHalf and Half Skate Shopand Roughneck Hardware and sponsored by After-Dark SkateboardsBlue Plate DinerGraywhaleMILO SportPorcupine Pub and SAGA Outerwear. The film screening will be Presented By Monster Energy. Read the event recap and view the photo gallery on SLUGMag.com.

About SLUG Magazine: SLUG, an acronym for SaltLakeUnderGround, delivers an honest journalism alternative to mainstream coverage of music, art, lifestyle and events—distributing 30,000 issues monthly and digital content each week through SLUGMag.com. SLUG is a regional, free publication based in Salt Lake City and remains one of the oldest independent zines in the nation. SLUG adds value to lifestyle through our community engagement. SLUG Magazine is an affordable way for local and national businesses to advertise and market themselves to the 18 to 45 demographic.
Photographer: Samuel Milianta
 
              
 
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