What We Do

About Us

"I want to recognize and congratulate the Utah Cultural Alliance on 35 years of championing – even fortifying – the arts and humanities in Utah. This organization is the voice of the arts and humanities in Utah. You empower and strength this community in terms of art and culture, fostering a sense of community that uplifts and benefits everyone. You are the guardians and the visionaries, and the creative leaders who are ensuring the arts and the humanities are alive and strong and contributing to our culture, to our lives, and to our economy." Scott Anderson, CEO Zions Bank

We are three affiliated organizations serving the humanities and arts: Utah Cultural Alliance (a 501c4), Utahns for Culture (501c3), and Utah Arts and Cultural Coalition (a 501c3).

Vision: A Utah that recognizes culture’s transformative power. A Utah that values its cultural industries. A Utah that prioritizes their support through robust public and private investment in programming and lifelong cultural education.

Utah Cultural Alliance (501c4) Mission: Founded in 1980, UCA is a membership association representing 300 organizations and 111,919 Utahns working in the humanities and arts. It is the statewide advocacy voice of Utah’s diverse cultural industries. As culture’s champion, we mobilize collective advocacy to foster a creative and thriving state. It is common for member associations to have affiliated 501c3 and 501c4 organizations.

Utah Arts and Cultural Coalition dba Nowplayingutah.com (501c3) Mission: To increase awareness about arts and cultural opportunities in Utah by providing a comprehensive events resource. 

Utahns for Culture (501c3) Mission: UFC amplifies our diverse arts, humanities, and cultural industries. UFC collects data to demonstrate culture’s impacts (economic, social, health, and academic), publishes the Cultural Asset Map (so you can find culture near you), and offers career development for creative industries professionals.

Who we represent:

  • Arts — dance, digital, ethnic/non-western, film, folk, literature, museums, music, poetry, photography, presenting venues/producers, printmaking, pop culture, theatre, visual arts

  • Cultural Education — after-school, creative aging, lifelong, pre-K, private and public K-12 educators, private studios, university

  • Cultural Industries — architecture, audio/visual, broadcasters (TV, film, radio), creative directors, crafts/DIY, event production, fashion design, film, film post production, galleries, game designers, graphic design, historic rehabilitation, interior design, makers (woodworking, printmaking, metalworking, etc.), landscape architects and design/botany/horticulture, sound recording (including post-production), video game developers, zoos/aquariums

  • Humanities — archaeology, anthropology, archivism, art history, criticism and theory, comparative religions, cultural heritage identity, education, ethics, history, journalism, jurisprudence, libraries, languages, linguistics, literature, museums, natural history, philosophy, preservation, sociology, storytelling

Click here to read our 2019 Annual Report for Utah Cultural Alliance, Nowplayingutah.com, and Utahns for Culture!

Utah Cultural Alliance 501c4 Programs: 

UCA lobbies for robust, fiscally responsible funding and constructive policy decisions that build culture’s presence and improve access to lifelong humanities and arts education. We create cultural champions among elected officials. We endorse candidates who are friendly to culture. We mobilize and unite the cultural sector into powerful advocates for themselves and our community.

Utahns for Culture 501c3 Programs: 

Utahns for Culture amplifies the public presence of culture and communicates its positive impact on community prosperity. Our tools:

  1. Collect economic, social, healthy and academic data to demonstrate culture’s impacts
  2. Cultural Asset Map mapping
  3. Career development for creative professionals.

Utah Arts and Cultural Coalition dba Nowplayingutah.com 501c3 Programs:

  1. Nowplayingutah.com is a statewide calendar of everything happening in Utah with a special emphasis on the arts and humanities. The site received 1.3 million unique visitors in 2018.
  2. Free Night of Art is a program that allows Utahns to attend cultural events throughout Utah as part of National Arts and Humanities Month. This program provides greater access to the arts. 

Recent Accomplishments (click here)


  1. Stewardship: Utah’s dynamic arts & humanities organizations nurture Utah’s knowledge, heritage, and pioneering spirit.

  2. Community Development: Culture doesn’t just improve Utah’s quality of life; it defines life. Creative placemaking informed by cultural values fosters successful communities.

  3. Education: A strong humanities and arts education provides children with 21st century skills (e.g. innovative thinking, creativity, problem solving and collaborative skills) and boost self-esteem, better test scores, and increased employability.

  4. Economic Development: Our creative and knowledge industries directly and positively impact Utah’s economy.

  5. Tourism: A vibrant cultural scene attracts long-term investment from businesses both in and adjacent to the tourism and recreation sector, and provides a world-class experience for visitors.

  6. Collective impact: We work to create a Utah where creativity and knowledge-building thrive together, and where challenges are addressed head-on through innovation and collaboration.


  1. Accessibility: We work to make humanities and the arts accessible to all: casual consumer to discerning critic, seasoned professional to the budding scholar and artist. 

  2. Culture: We affirm that the humanities, arts, and culture are vital to a meaningful existence and foster well-rounded, strong communities.

  3. Diversity: We celebrate all people and viewpoints and support a culture of inclusion and access for all Utahns. We work to make the cultural sector more diverse and inclusive to all.

  4. Integrity: We make responsible, ethical decisions and act in the best interests of cultural organizations and our members.