About Us

"I want to recognize and congratulate the Utah Cultural Alliance on 40 years of championing – even fortifying – the arts and humanities in Utah. This organization is the voice of the arts and humanities in Utah. You empower and strength this community in terms of art and culture, fostering a sense of community that uplifts and benefits everyone. You are the guardians and the visionaries, and the creative leaders who are ensuring the arts and the humanities are alive and strong and contributing to our culture, to our lives, and to our economy." Scott Anderson, CEO Zions Bank

View our Culture Connect 2021 to see our recap of who we are here!

Founded in 1980, the Utah Cultural Alliance (UCA) is a statewide voice for culture working to advance arts, museums, film, humanities, and entertainment. As an industry association representing 400+ cultural businesses and thousands of creative professionals, UCA’s arms share a unified vision and mission thereby allowing it to advance culture in both the public and private sectors. It is common for industry associations to have affiliated 501c3, 501c4, and PAC organizations.

Vision: A Utah that recognizes culture’s transformative power. A Utah that values its cultural industries. A Utah that prioritizes their support through robust public and private investment in programming and lifelong cultural education.

Who we represent:

  • Arts — dance, digital, ethnic/non-western, film, folk, literature, museums, music, poetry, photography, presenting venues/producers, printmaking, pop culture, theatre, visual arts

  • Cultural Education — after-school, creative aging, lifelong, pre-K, private and public K-12 educators, private studios, university

  • Cultural Industries — architecture, audio/visual, broadcasters (TV, film, radio), creative directors, crafts/DIY, event production, fashion design, film, film post production, galleries, game designers, graphic design, historic rehabilitation, interior design, makers (woodworking, printmaking, metalworking, etc.), landscape architects and design/botany/horticulture, sound recording (including post-production), video game developers, zoos/aquariums

  • Humanities — archaeology, anthropology, archivism, art history, criticism and theory, comparative religions, cultural heritage identity, education, ethics, history, journalism, jurisprudence, libraries, languages, linguistics, literature, museums, natural history, philosophy, preservation, sociology, storytelling

Utah Cultural Alliance (501c4) 

UCA lobbies for robust, fiscally responsible funding and constructive policy decisions that build culture’s presence and improve access to lifelong humanities and arts education. We create cultural champions among elected officials. We endorse candidates who are friendly to culture. We mobilize and unite the cultural sector into powerful advocates for themselves and our community.

Utah Cultural Alliance (501c4) Mission: UCA is the statewide advocacy voice of Utah’s diverse cultural industries. As culture’s champion, we mobilize advocacy to foster a creative and thriving state. 

Utah Cultural Alliance Foundation (501c3)

The Utah Cultural Alliance Foundation’s three major programs are designed to work together to amplify Utah’s diverse arts, humanities, and cultural industries, in particular the contributions they make to Utah's economic, family, and community life. Program areas:

  1. Career development for creative professionals to expand the capacity of the cultural sector to do their work, survive COVID-19, and share their stories
  2. Cultural asset map which provides a space for arts and cultural organizations to market their work, as well as connect with each other and patrons; and
  3. Data project -- collecting and reporting data to show the positive impact of the cultural sector on the economic, family, health, academic, and community life of Utahns.

Utah Cultural Alliance Foundation (501c3) Mission: Amplifying Utah’s diverse arts, humanities, and cultural industries, and their contributions to Utah's economic, family, and community life.

Utah Cultural Alliance Foundation is a dba of Utahns for Culture. We have changed the name for brand continuity.

Nowplayingutah.com (501c3)

NPU provides a free listing space for arts & cultural events through a comprehensive event calendar for locals/visitors to find events to attend. NPU manages the Free Night of Art program.

  1. Nowplayingutah.com is a statewide calendar of everything happening in Utah with a special emphasis on the arts and humanities. In 2019, the site received 1.4 million unique visitors, 1.8 million combined sessions, and 3.2 million combined pageviews. This represents 145% site growth from the year prior.

  2. Free Night of Art allows Utahns to attend cultural events throughout Utah as part of National Arts and Humanities Month in October. This program provides greater access to the arts. 

Nowplayingutah.com (501c3) Mission: To increase awareness about arts and cultural opportunities in Utah by providing a comprehensive events resource. 

Nowplayingutah.com is a dba of Utah Arts and Cultural Coalition.

Recent Accomplishments & History


  1. Stewardship: Utah’s dynamic arts & humanities organizations nurture Utah’s knowledge, heritage, and pioneering spirit.

  2. Community Development: Culture doesn’t just improve Utah’s quality of life; it defines life. Creative placemaking informed by cultural values fosters successful communities.

  3. Education: A strong humanities and arts education provides children with 21st century skills (e.g. innovative thinking, creativity, problem solving and collaborative skills) and boost self-esteem, better test scores, and increased employability.

  4. Economic Development: Our creative and knowledge industries directly and positively impact Utah’s economy.

  5. Tourism: A vibrant cultural scene attracts long-term investment from businesses both in and adjacent to the tourism and recreation sector, and provides a world-class experience for visitors.

  6. Collective impact: We work to create a Utah where creativity and knowledge-building thrive together, and where challenges are addressed head-on through innovation and collaboration.


  1. Accessibility: We work to make humanities and the arts accessible to all: casual consumer to discerning critic, seasoned professional to the budding scholar and artist. 

  2. Culture: We affirm that the humanities, arts, and culture are vital to a meaningful existence and foster well-rounded, strong communities.

  3. Diversity: We celebrate all people and viewpoints and support a culture of inclusion and access for all Utahns. We work to make the cultural sector more diverse and inclusive to all.

  4. Integrity: We make responsible, ethical decisions and act in the best interests of cultural organizations and our members.