Utah Cultural Sector Community Update

Utah’s economy continues to reopen as vaccine rates increase and COVID case rates decrease. To help the cultural industry continue to navigate the pandemic, Utah Cultural Alliance, Utah Department of Heritage & Arts, and Salt Lake County Arts & Culture commissioned Y2 Analytics to conduct a statewide consumer study to better understand audience member intent to return. Y2 Analytics will present a readout of their deep-dive analysis presentation which includes data on when audiences intend to return, what would help them feel safe, and how much they intend to spend.

REGISTER / ACCESS ZOOM LINK HERE

Free to attend. Registration required.

A recording of the call will be available after the meeting here.

This event is a partnership between Utah Department of Heritage & Arts, Utah Division of Arts & Museums, Utah Cultural Alliance, Utah Humanities, Utah Museums Association, and Local Arts Agencies from across the state.