ZAP's Instagram Challenge themes and an Instagram pro-tip!
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Research from Track Maven has found that posts with over 11 hashtags tend to get more engagement. If you would like to avoid adding too many hashtags to your caption, you can also add hashtags as comments. (source)

Dec. 1 - Dec. 14: #ZAPisHandmade
Dec. 15 - Dec. 28: #ZAPisJoy

Our Instagram Challenge is coming to a close at the end of the year. Help us go out with a bang by joining in and posting on the themes listed above. The themes will last two weeks. If you want help getting started, take a look below at our thoughts regarding each theme. Be sure to use the hashtag we provide each week, on a public account, so we can highlight you! And we hope you stay tuned to check out the direction our Instagram will head in the new year!

- The ZAP Team

P.S. Encourage your staff, board, volunteers, artists, audience, patrons to play along! The more, the merrier! 

December 1 - December 14: #ZAPisHandmade
Holiday markets, gift making, wrapping, baking and delivering. There is no shortage of thoughtful, handmade work this time of year. Share some of that holiday cheer and show us the handmade wonders you are making or receiving. 

December 15 - December 28: #ZAPisJoy
Arts, culture, zoos, gardens, parks  -- it all puts a huge grin on our faces. Share with us what brings you joy and help us spread smiles all around Salt Lake.

Stay tuned to find out where our Instagram is headed in the new year! Hint: you'll still have a chance to participate.

Have you checked out the Instagram Challenge yet? Click the button below to start.
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Zoo, Arts & Parks
2001 South State Street, Suite N3-200
P.O. Box 144575
Salt Lake City, UT  84114-4575

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