What We Do

Becoming a member of Utah Cultural Alliance is the best way to boost public resources for Utah's thriving cultural community. Formed in 1980, UCA is the statewide advocate for the humanities and arts. We are a network of Utahns who care about culture and who are committed to working to better Utah for the cultural sector. We amplify and research culture’s contributions to Utah's economic, family, and community life. Our services and advocacy programs are funded entirely by our members of more than 200 organizations, businesses, and individuals representing 112,000 cultural professionals in Utah.



  • UCA advocates on behalf of member to elected officials (a $5,000 value)
  • Member-only policy updates and alerts (a $1,000 value)
  • Access to economic data, including State of UT Culture report and CHMURA JobsEQ! (a $7,200value)*
  • UCA staff present to your key stakeholders about the legislative session and/or economic impact data once per year (a $300 value)


  • Free admission to convenings & networking opportunities (a $100 value per employee)
  • Free admission to lobby days
  • Discounted admission to the cultural industry annual conference: Culture Connect
  • Individualized consulting for strategic plans, branding, fundraising, efficiency tools/audit, increased lobbying, technical assistance is available at a discounted rate.


  • Events included on the Utah Office of Tourism website (a $100 value)
  • 20% discount on advertising rates for NowPlayingUtah.com (NPU); NPU receives 1.3 million unique visitors annually. This is a typical savings of over $200/year.
  • Give Back advertising at 50% off.
  • SEO (Search Engine Optimized) listing on UCA website and NowPlayingUtah.com
  • Inclusion in industry-related campaigns such as the recent NowPlayingInUtah campaign.


  • 15% discount on Creative Businesses program for your office
  • 30% off discount off your first year to Artwork Archive, a cloud-based art inventory program ideal for museums, collectors, and artists.
  • 20% off discount on advertising rates for NowPlayingUtah.com (NPU) with over 1 million unique users
  • GIVE BACK advertising program on NowPlayinUutah.com for 50% off select advertising
  • $700 is tax-deductible

Pricing Structure

To be equitable across all businesses in the cultural industry we have a sliding scale for membership calculated on an individual basis.

  • NONPROFIT organizations membership is calculated based on 990 reported gross income with a minimum membership of $50. For organizations with budgets less than $5 million membership is .05% and for organizations with budgets greater than $5 million the calculation is .025% of 990 gross income.
  • FOR PROFIT businesses membership is calculated on a FTE employee count with a $500 minimum.
  • GOVERNMENT agencies are calculated as an average of what their for profit and nonprofit rate would be.
  • LIBRARIES are calculated on a FTE count with a $50 minimum.
  • INDEPENDENT CONTRACTORS can join at $150 annual membership rate.