Wednesday, July 30, 12 - 1 pm

Free workshop for UCA members and non-members*

The Google Grant is a powerful marketing tool offering up to $10,000 in free advertising to nonprofits, yet many organizations need more time, resources, or skills to manage their grant effectively. Todd Vigil, a seasoned arts and nonprofit marketing executive, will walk you through an easy three-campaign strategy that can help you improve your Google Grant performance in this entertaining and engaging session.

Learning Objectives:

• Participants will learn how to apply for Google for Nonprofits, which includes the Google Ad Grant, Google Workspace, and YouTube for Nonprofits.
• Attendees will learn how to create both dynamic and responsive search ads using Google's best practices.
• Attendees will also learn how to track their progress through Ad’s Managers.
• Todd will also share some tips on using AI, including Chat GPT, Gemini, and even Google Ads itself. 

Todd Vigil is renowned for his visionary leadership in nonprofit marketing, skillfully blending innovative strategies with a data-driven approach to achieve remarkable and sustainable results. As the Chief Marketing Officer for The Phoenix Symphony, he led the organization through a transformative digital marketing strategy, setting new records for revenue and audience expansion. With over twelve years of experience in the nonprofit sector, Todd has led marketing efforts at the Heard Museum and Barrow Neurological Foundation, showcasing his diverse influence.

Todd holds dual Bachelor of Science degrees in Marketing and Management from Arizona State University's W.P. Carey School of Business, grounding his strategic acumen. His corporate experience at Target Stores and US Airways (now American Airlines) provided him with a broad range of skills in strategic planning and leadership.

In 2021, Todd founded EleeHub, a firm dedicated to helping nonprofits maximize Google's Ad Grant and providing fractional Chief Marketing Officer (CMO) roles. His commitment to the nonprofit sector is further evidenced by his founding roles in Phoenix Suns Charities 88 and Camp Get A Wella, as well as his board membership at Valley Youth Theatre. He is also a member of Valley Leadership Class 38 and a 2017 Phoenix Business Journal 40 Under 40 honoree.

Todd is a sought-after speaker at national arts and digital marketing conferences, as well as an instructor at Arizona State University’s Lodestar Nonprofit Management Institute. He also serves as the marketing chair for ASU Lodestar's Leadership Council. Residing in Phoenix, Arizona, Todd enjoys hiking, reading, listening to podcasts, and international travel, which enriches his professional perspective with diverse experiences.

***Monthly Lunch & Learn Sponsorship opportunities available.
Please contact Executive Director Annie DiMartino at [email protected] for more information