Join Our Annual Free Night of Culture Program

On behalf of, a signature program of the Utah Cultural Alliance Foundation, we are happy to present the 2021 Free Night promotion during the months of October and November! Previously known as Free Night of Theatre, this program was expanded in 2019 to include not just theatre, but all artforms. After taking a year off due to Covid-19, we are excited to renew this program once again.

During the first two weeks of September, patrons will have the opportunity to register to win pairs of tickets/vouchers to performing arts productions, museum/admission passes, independent film screenings, classes and workshops, and more from Utah’s arts and cultural organizations.

- We would love to have your organization participate by donating tickets to performances or admission vouchers during the promotional period. The dates for this year’s promotion are October 1 - November 14, 2021. 
- Our minimum requirement to participate is 4 pairs of tickets/passes/vouchers. However, we could use more tickets to meet demand, so we are asking for a suggested donation of 8 pairs of tickets. 
- Registration is now open for participating organizations. Go here to register by August 27th.
Once registration is completed, Now Playing Utah staff will add your organization and upcoming performance/ticket/pass/voucher offer on the website
- NEW FOR 2021: Any TICKETED event (virtual, in person, or drive through - this includes museums and similar cultural attractions with free admission passes) will be accepted.

More details on Free Night and this year's timeline can be found on the registration page. 

Again, the deadline to complete your online registration form is August 27th. We look forward to working with you to promote Utah's performing arts!

Ernesto Balderas


Communications Director [email protected]