Y2 Analytics concluded our Audience Intent to Return study, co-commissioned by Utah Department of Heritage and Arts and SL County Arts & Culture. A webinar was hosted on 4.19 to share the findings with the industry (recording here). Final results are here. The results were presented to the SL County Council on 4/27 which resulted in a SL Tribune story. A press conference was held on 4.30 and resulted in the following stories:

• KSL: https://www.ksl.com/article/50157713/how-will-utahs-arts-sector-recover-from-pandemic-industry-leaders-say-theyre-safely-open-for-business 
• KUER: https://www.kuer.org/podcast/news-briefs/2021-04-30/pm-news-brief-amazon-text-scams-scott-miller-drops-out-closed-fire-season-begins 
• Fox13: https://www.fox13now.com/rebound/battered-by-pandemic-utahs-arts-and-culture-industry-preps-for-return 
• ABC: https://www.abc4.com/news/infocus/in-focus-discussion-returning-to-utahs-arts-and-entertainment/
• SL Tribune: https://www.sltrib.com/artsliving/2021/04/28/most-utahns-including/
• ABC4: https://www.abc4.com/news/local-news/masks-must-be-worn-but-live-art-and-entertainment-events-coming-back-to-utah-at-greater-capacity-this-summer/