Utah Cultural Alliance Foundation (UCAF) and Now Playing Utah (NPU) are kicking off the #CultureYourWay campaign. Over the last six months, the restrictions necessary to mitigate the spread of COVID-19 have severely impacted the cultural industry with more than $55 million in lost revenue which led to 32,872 jobs terminated. This statewide initiative will encourage Utahns to re-engage in the cultural and hospitality sectors by attending a performance or touring a museum followed by a meal at a local restaurant, stay in a hotel, or traveling to a state park to soak in nature’s beauty. In order for the economy to truly reopen, the public needs to be confident it is safe to engage. For some that will be attending in-person events with adaptive safety measures and for others it will mean engaging further with online content. 

Our goal is to ultimately drive ticket sales and attendance at cultural events and programming for member organizations whether they be in-person, mixed, or wholly virtual. As such, we ask our member organizations to send any photos, videos, and event descriptions that we could use to advertise your upcoming Winter and Spring in-person, mixed, or virtual programming through social media, print, radio, and television advertisements at no additional cost to you. These advertisements will be administered, targeted, and run through our partners through GOED, Rumor Advertising.

We are looking for a wide variety of photos and video types but if you would like help deciding, generally images with 72 ppi and at least 800 x 800 are preferable. Examples could be images and videos that are 1920 x 1080, 1650 x 900, and 1080 x 1080. These media items can be uploaded using the link below or you may send an email to meat [email protected]. These advertisements will start rolling out the week of Thanksgiving, approximately Monday, November 23.


This opportunity is for members only. If you would like to gain access to this marketing opportunity including the multitude of other benefits UCA offers to its members, get more information or become a member here.