2021 TOP ACHIEVEMENTS

• Worked with our partners to secure $12.5 million in new funding for the cultural industry from the 2021 legislative session.
• Invested $32,428 to promote primarily BIPOC and LGBTQIA+ representative events during the #NowPlayingInUtah marketing campaign.
• During the 2022 legislative session, our 45 Days of Advocacy engagement campaign generated over 16,200 impressions reaching roughly 13,500 individuals, our most successful year yet.
• Transitioned to using JobsEQ! Data as our data source for more precise research and information.
• Increased Culture Bytes average episode listens by 28% in 2021 for an average of 382 listens per episode.
• Rural county NPU visitorship grew in 2021 to make up 12.4% of all unique users.
• There were 2.32 million NPU pageviews generated across all organic site visits and datafeeds.

View and download the 2021 Annual Report here

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