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Art21 Unveils a New Digital Home at Art21.org
Refreshed Visual Identity and Reimagined Video Experience Anchor the Project Launch
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Art21 announced today the launch of the non-profit organization's newly expanded digital home at Art21.org. Highlights of the redesigned Art21.org include: a re-imagined video discovery and viewing experience, introducing multiple entry points into over 50 hours of video content from the Art21 catalog; a responsive design that translates across multiple devices and screen types, providing an optimized browsing experience for both mobile and desktop viewers; and streamlined methods for searching and exploring Art21's rich content library.
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Create Watchlists & Watch PlaylistsThe enhanced video experience is supported by two features: Watchlists and Playlists. Watchlists enable visitors to queue and collect videos while navigating, to be watched at leisure later. Playlists introduce curated content from Art21's video library, providing thematic groupings of video created by staff, educators, and guest contributors.
The first of these guest contributors is artist Arlene Shechet, whose Playlist entitled " Working with Ugly" presents a selection of seven films in which artists overcome aesthetic challenges. |
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Digital & Outreach Strategies
In response to the organization's global social media community, Art21 continues to develop digital and outreach strategies such as #MyArtMyCity, a social media campaign which ran during Season 8 of the Art in the Twenty First Century television series, encouraging participation across 7 cities: Mexico City, Vancouver, Philadelphia, Portland, Chicago, Los Angeles, and Manila.
To complement this growth, Art21 will continue to connect to diverse communities through the increased accessibility of subtitled films. Already, through the Art21 Translation Project, over 1,400 online volunteers have contributed over 900 subtitles for Art21 films-covering over 60 languages-making the voices of contemporary artists more accessible than ever to global audiences. The new Art21.org more fully integrates these volunteer-contributed translations into the video viewing experience. |
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This project was made possible with support from the Rockefeller Brothers Fund and the Gilchrist Foundation.
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